Arabic-First Creative Studio - Dubai

We
think,
create,
write,
design,
Art
direct,
Edit,
trans-create,
localise,
visualise,
lyricise,
present
and
prompt…
In
3rabi.

Our story

أمّــــــا بـــعـــد

We built ArabizeMe
for an obvious
reason...

Walk around Dubai or the region itself and you will hear Arabic tripping. Grammar slips. Literal translations. Culture-free copy. Work that feels like it arrived on the wrong flight. So we said: no ketchup on the shawarma.

Use real ingredients.Respect the recipe.Keep the flavour of the place.

No shortcuts that dilute the taste or compromises that help non-Arabic-speaking clients, choose comfort over culture.

Manifesto
We are professional Arabic creatives who know the culture, the history, and the traditions inside out because we were born and raised here.
While many serve campaigns with a side of cultural ignorance, we make sure every piece we craft is rich with authentic flavour.

No friessneakinginto theShawarma
wrap
and no added mayo for Westerners' approval. No culinary crimes in our kitchen.

Only genuine, culturally fluent Arabic content and campaigns that feel right in every market.

ArabizeMeis the homeof
Arabic-first
Creativity.

Ideas that speak like locals and smell like the street. On the other hand we adapt and craft global campaigns to feel as if they were born in Arabic. Zero errors. Zero culture gaps. One hundred percent soul.
04Execution

Beyond translation. We rebuild lines, scripts, and copy to feel born here.

03Impact

We believe that ideas are global, executions are local.

04

عرّب وجرّب

Arabization &
Transcreation

Zero errors, precise dialect, and clean flow across OOH, film, social, CRM, and product pages.
02Concept

Ideas conceived in Arabic from day one.

03

الأرض بتتكلّم عربي

Cultural
Adaptation

Keep the strategy, fix the signals. We reframe references, humour, and visuals so global work feels native.
01The Strategy

Built for clients who want confidence without sanding off the flavour.

02

بالعربي يا حُبّي

Arabic-First
Thinking

Platforms, narratives, and voice that sound like locals and read naturally on the street. No retrofitting. No afterthoughts.
Vol. 1

الـمــنــيــو

Decorative

The Menu

01

اسأل مجرّب ولا تسأل حكيم

Cultural
Consultancy

We protect the culture so the work lands. Quick audits, dialect choices, taboos, symbols, and etiquette for each market.
Scroll to flip pages
Clients
Acorn logo
Consulum logo
Create logo
Crowd logo
Dentsu logo
Expo logo
Havas logo
ISLA logo
JWT logo
Liwa logo
Leo Burnett logo
M&C logo
MCH logo
OHI logo
Omnia logo
RAPP logo
VICE logo
VML logo
Geometry logo
Gyro logo
Initiative logo
Nodes logo
Riot logo
Tag logo
Acorn logo
Consulum logo
Create logo
Crowd logo
Dentsu logo
Expo logo
Havas logo
ISLA logo
JWT logo
Liwa logo
Leo Burnett logo
M&C logo
MCH logo
OHI logo
Omnia logo
RAPP logo
VICE logo
VML logo
Geometry logo
Gyro logo
Initiative logo
Nodes logo
Riot logo
Tag logo

The Reviews

كلام الناس بقدّم ويأخّر

Pablo Maldonado
GREY Dubai

Pablo Maldonado

Julian Hernandez
Consulum

Julian Hernandez

Samer Lahoud
Saudi Tourism Authority

Samer Lahoud

Piero Poli
Evorra

Piero Poli

Sagar Rege
Liwa. Content. Driven

Sagar Rege

Hayley Hilton
Social in 5 Academy

Hayley Hilton

Uli Stanke
MCH Global

Uli Stanke

Wyle Dura
OHI Leo Burnett Oman

Wyle Dura

Amal Abdullah Al Rashdi
OHI Leo Burnett Oman

Amal Abdullah Al Rashdi

Soukaina
Crowd

Soukaina

1 / 1

The Founders

مــعــلــمــي الــكــار

Adham

أدهم
Creative Director

Imagine a mix of Rory Sutherland’s behavioural thinking, Ricky Gervais’ sense of humour, and the cultural grounding of Umm Kulthum and Sabah Fakhri. Adham is a creative director with Arabic copywriting at his core. Living in the UAE since 2011, he’s worked with agencies like JWT, M&C Saatchi, Havas, Wunderman Thompson, and VML. He's an expert in GCC slang and avoiding cultural slips. His work has been recognized at D&AD, Cannes Lions, Dubai Lynx, Clio, and the Effies.

Adham

Shaza

شذى
Senior Copywriter

Imagine the curiosity of an adventurer, the precision of a pâtissier perfecting her cakes, and the unapologetic charm of a cat lover rolled into one. That’s Shaza. An influential, award-winning Arabic copywriter who injects passion into every brief. With standout work at agencies like Leo Burnett and FP7, she’s picked up serious hardware: a Grand Prix and Gold at Cannes Lions, plus metals at One Show, D&AD, and Lynx.

Shaza